Are you been understood?
A correct translation must not necessarily be a good translation. Many companies only pay too little attention to their product translations. Sales expectations then fall short of expectations.
Basically it is very simple:
A bad, inaccurate translation creates mistrust that will wear off on the product. “If there are mistakes in the text, this maybe also the case for the product then.”
A good product description is
- free of mistakes
- clear and explicit
- easily comprehensible
- emphasizes the benefits for the customer